About Pierce Roofing

About Pierce Roofing — Green Bay's Trusted Roofing Contractor

Pierce Roofing was founded by Michael Pierce, a lifelong Green Bay resident who started his own roofing business at the age of 23. Over the past 30-plus years, Michael has built Pierce Roofing into one of the most trusted exterior contractors in Northeast Wisconsin. His commitment to job-site safety, quality craftsmanship, and treating every customer like family has never wavered.

Our core values are simple: do honest work, charge a fair price, and stand behind everything we install. Those values have earned us a reputation that keeps families coming back generation after generation. Read Michael's full story.

Our Commitment to Quality

Quality is not a marketing buzzword at Pierce Roofing — it is the standard Michael holds every person on every job to. We are one of a select number of Atlas PRO+ Platinum Select Contractors in the state of Wisconsin. Atlas PRO+ is a tiered contractor achievement program, and Platinum is the upper tier — meaning we have met rigorous training, installation, and customer-satisfaction requirements set by Atlas Roofing. That status gives our customers access to a 50-year transferable warranty on qualifying shingles and extended manufacturer warranties that most contractors simply cannot offer, including coverage on premium lines like StormMaster Slate and Pinnacle Pristine. On top of the manufacturer warranty, every Pierce Roofing project is backed by our own 10-year workmanship warranty, giving you decades of confidence in the roof over your head.

Serving Northeast Wisconsin

Pierce Roofing serves homeowners and businesses across six counties: Brown, Kewaunee, Oconto, Outagamie, Winnebago, and Manitowoc. From Green Bay and the Fox Valley to smaller communities throughout the region, we are proud to be a local company with deep community roots. Michael lives and works in the same neighborhoods we serve, coaches local youth, and supports organizations like the Green Bay Action Sports Organization (GBASO). Hiring a local contractor means faster response times, accountability you can see, and a roofer who will still be in town to honor your warranty years down the road. View all service areas.

What Sets Us Apart

Pierce Roofing is owner-operated in the truest sense. When you call (920) 609-8304, you reach Michael Pierce directly — not a call center, not a sales rep. Michael personally inspects every roof, writes every estimate, and manages every project from start to finish — working with a vetted network of skilled tradespeople to get the job done right.

With more than three decades of hands-on experience, Michael has seen virtually every roofing challenge Wisconsin weather can create. That depth of knowledge means we catch problems other contractors miss, recommend the right materials for your specific situation, and complete the work efficiently without cutting corners.

We also take the stress out of insurance claims. If your roof has been damaged by a storm, we document the damage thoroughly, meet with your adjuster on-site, and guide you through the entire claims process so you get the coverage you are entitled to. Backed by $2 million in liability insurance and a decade-long workmanship warranty, Pierce Roofing is the dependable choice for roofing in Northeast Wisconsin. Contact us for a free estimate.