Atlas Roofing

When you choose Atlas roofing products for your home, the contractor who installs them matters just as much as the shingles themselves. Atlas has built one of the most respected product lines in the roofing industry, but their premium warranties and performance guarantees are only available through contractors who have earned and maintained Atlas PRO+ Platinum certification. Pierce Roofing is one of a select number of Atlas PRO+ Platinum Select Contractors in Northeast Wisconsin. That certification represents a direct partnership with Atlas Roofing Corporation — one built on rigorous training requirements, proven installation quality, and ongoing accountability. For Green Bay homeowners, it means access to the strongest shingle warranties in the industry, installed by a contractor Atlas has personally vetted. This page covers the Atlas product line, explains what PRO+ certification actually means, and shows why it matters for your roofing investment.

Atlas Roofing Corporation has been manufacturing roofing products since 1982. While brands like GAF, CertainTeed, and Owens Corning are household names, Atlas has carved out a reputation among roofing professionals for engineering-driven innovation and some of the toughest shingles on the market. What sets Atlas apart is their commitment to integrated technology rather than incremental improvements. Every Atlas shingle is built on Core4 technology — a proprietary system that addresses the four most common causes of shingle failure:

• Polymer-modified asphalt core — Enhanced with SBS (styrene-butadiene-styrene) polymers for superior flexibility and impact absorption, critical in Wisconsin’s freeze-thaw climate
• Engineered fiberglass mat — A stronger, more consistent base than standard fiberglass mats, providing better tear resistance during high winds
• Rubberized SBS backing — The back of the shingle is modified to resist cracking and splitting at cold temperatures
• 3M Scotchgard Protector — Built directly into the granule surface to prevent algae growth and the dark streaking that plagues Midwest roofs

This integrated approach means Atlas shingles don’t just look good on installation day — they’re engineered to maintain their appearance and performance for decades. For a broader comparison of roofing materials, visit our asphalt roofing service page.

The Atlas StormMaster line is Atlas’s flagship severe-weather shingle, engineered specifically for regions like Northeast Wisconsin that face regular hail and wind events. StormMaster shingles carry a Class 4 impact rating — the highest available under the UL 2218 standard. To earn this rating, the shingles must withstand the impact of a 2-inch steel ball dropped from 20 feet without cracking. StormMaster shingles are available in two profiles: StormMaster Slate (a smooth, slate-like appearance) and StormMaster Shake (a textured, cedar shake-like look). Both share the same Core4 technology foundation, and both are backed by Atlas’s strongest warranties when installed by a PRO+ contractor. For homeowners in Green Bay and the Fox Valley, the practical benefit of Class 4 shingles goes beyond storm protection. Many Wisconsin insurance carriers offer premium discounts of 10–28% for roofs with Class 4 impact-rated shingles. Over the life of the roof, these savings can offset a meaningful portion of the initial investment. The StormMaster line also delivers outstanding wind resistance, with coverage up to 130 mph, making it one of the most complete severe-weather solutions available in residential roofing.

The Atlas Pinnacle Pristine line addresses one of the most common complaints homeowners have about asphalt shingle roofs: dark streaking caused by algae growth. Gloeocapsa magma, a blue-green algae, thrives in humid environments and feeds on the limestone filler in standard shingle granules. The result is the unsightly black streaks that appear on roofs across the Midwest within 5 to 10 years of installation. Pinnacle Pristine shingles incorporate 3M’s Scotchgard Protector directly into the granule surface, creating a barrier that prevents algae from taking hold. Unlike aftermarket algae treatments that wash away over time, Scotchgard protection is built into the shingle and lasts for the life of the product. Pinnacle Pristine is available in a wide palette of colors and offers the dimensional, architectural profile that most homeowners prefer. Combined with Core4 technology, these shingles deliver both lasting curb appeal and structural performance. For homeowners who take pride in their home’s appearance and are tired of watching their roof develop dark streaks, Pinnacle Pristine is the definitive solution.

Atlas PRO+ Platinum certification is not a marketing label — it is a demanding contractor program that only a small percentage of roofing companies achieve and maintain. Pierce Roofing earned this designation through a process that includes:

• Rigorous training: Our team completes Atlas’s advanced installation training covering proper nailing patterns, underlayment requirements, flashing details, and ventilation standards
• Annual re-certification: PRO+ status is not a one-time achievement. Pierce Roofing must pass re-certification requirements every year to maintain the designation
• Proven track record: Atlas evaluates contractor performance history, including customer satisfaction, installation quality, and business practices
• Direct Atlas relationship: PRO+ contractors work directly with Atlas representatives and have access to priority technical support and product updates

What does this mean for you as a homeowner? It means your roof is installed by a contractor that Atlas has personally approved and continues to hold accountable. It also means you qualify for warranty coverage that is simply not available through non-certified installers. To learn more about Pierce Roofing’s qualifications, visit our about page.

The Atlas PRO+ Platinum extended warranty is the strongest warranty protection in the asphalt shingle category. Understanding the difference between Atlas’s standard warranty and the PRO+ extended warranty helps you see why contractor certification matters. Atlas’s standard warranty covers manufacturing defects and provides prorated material coverage. It is a solid warranty by industry standards, comparable to what GAF, CertainTeed, and Owens Corning offer through their basic programs. The PRO+ extended warranty goes significantly further:

• Lifetime limited coverage on Atlas Signature Select, Pinnacle Pristine, and StormMaster shingles
• Extended labor coverage that goes well beyond the typical 5–10-year labor coverage offered by most manufacturers
• Non-prorated material coverage for an extended period, meaning Atlas covers the full cost of replacement materials rather than a depreciated amount
• Transferable to subsequent homeowners, adding resale value to your property

This warranty is only available when your roof is installed by an Atlas PRO+ Platinum Select Contractor. A roof installed with identical Atlas shingles by a non-certified contractor receives the standard warranty — the same materials, dramatically different coverage. That distinction makes Pierce Roofing’s PRO+ status a tangible financial benefit for every homeowner we serve.

Pierce Roofing has served Green Bay and the six surrounding counties for over 30 years. Owner Michael Pierce built this company on a foundation of honest work, expert craftsmanship, and genuine care for every homeowner we serve. Our Atlas PRO+ Platinum certification is an extension of that commitment — we chose Atlas because their products and standards align with our own. When you work with Pierce Roofing for an Atlas roofing installation, you get the full package: premium Atlas shingles built with Core4 technology, installed by a PRO+ certified team, and backed by the strongest extended warranties in the industry. Combined with Pierce Roofing’s own 10-year workmanship warranty and $2M insurance coverage, your investment is protected from every angle. Whether you’re considering StormMaster shingles for storm protection, Pinnacle Pristine for lasting curb appeal, or need help deciding between Atlas’s product lines, we’re here to guide you through the options. Call (920) 609-8304 or visit our roof replacement page to get started with a free estimate.